International Advocacy Initiative
Theme: “Don’t Buy Your Goldfish in the Sea”
The Africa Eye Advisory Platform is a global advocacy and prevention initiative designed to protect investors, institutions, and individuals from transnational fraud.
The guiding theme, “Don’t Buy Your Goldfish in the Sea,” serves as a powerful metaphor and warning: just as it is unrealistic and dangerous to purchase a goldfish while it is still in the sea, it is equally risky to trust business deals that appear too good to be true without proper verification and due diligence.
Understanding the Threat
Across Africa and beyond, sophisticated fraud networks have emerged, particularly in:
Gold trading and mining deals
Alleged government contracts
Supply opportunities involving fertilizers, heavy machinery, medical equipment, and infrastructure projects.
Victims often foreign nationals and diaspora investors are lured with:
Convincing photographs and videos of gold bars,
Counterfeit government documents and permits
Staged meetings and fake official endorsements
Scammers typically demand initial payments for taxes, shipping, licensing, documentation, or flight costs. Once payment is made, further unexpected charges follow under new pretexts, leading to prolonged financial exploitation.
Human Cost of Fraud
These scams have caused devastating consequences. Many victims have suffered:
Severe financial losses
Psychological trauma and mental health breakdowns
Family ruin and, in tragic cases, suicide
Beyond individual harm, such fraud damages Africa’s global reputation and discourages legitimate investment.
Our Mission and Approach
Through this Advisory Platform, Africa Eye seeks to:
Raise global awareness about gold scams and contract fraud targeting investors in Africa
Educate investors on red flags, common tactics, and prevention strategies
Partner with diplomatic missions, NGOs, and regulatory bodies to establish a trusted verification network
Promote due diligence protocols for high-value international transactions involving Africa
Advocate for transparency and accountability in cross-border business engagements
Protecting Lives, Protecting Africa
By amplifying real victim experiences and building systems of prevention, Africa Eye aims to:
Save lives
Protect international investors
Encourage ethical and transparent business practices
Uphold Africa’s reputation as a continent open to honest, lawful, and mutually beneficial investment
Africa Eye stands as a trusted advisory voice because no one should buy a goldfish in the sea.